We are looking for a creative, analytical, and results-oriented Digital Marketing & Growth Specialist to join our growing team. The ideal candidate should have strong hands-on experience in digital marketing, paid advertising, SEO, lead generation, content marketing, analytics, and conversion optimization.
You will be responsible for developing and executing marketing strategies that increase brand awareness, generate qualified leads, acquire customers, and contribute to measurable business growth.
Responsibilities
- Develop and execute comprehensive digital marketing strategies.
- Plan, launch, manage, and optimize Meta Ads and Google Ads campaigns.
- Manage Facebook, Instagram, LinkedIn, and other relevant digital channels.
- Develop effective lead generation and customer acquisition campaigns.
- Perform keyword research, competitor analysis, and SEO optimization.
- Work on On-page, Off-page, and Technical SEO.
- Monitor website traffic, conversions, and campaign performance.
- Set up and analyze GA4, Google Tag Manager, Search Console, and Meta Pixel.
- Track important marketing metrics such as CPL, CAC, CTR, Conversion Rate, ROAS, and ROI.
- Develop and execute remarketing and retargeting campaigns.
- Conduct A/B testing and Conversion Rate Optimization (CRO).
- Create marketing content, ad copy, campaign ideas, and social media strategies.
- Work closely with the design and development team to create high-converting campaigns and landing pages.
- Prepare regular marketing reports and provide actionable insights.
- Research competitors, market trends, and new growth opportunities.
- Manage email marketing, LinkedIn marketing, and B2B outreach campaigns.
- Continuously test new marketing channels and strategies to improve business growth.
Requirements
- Strong knowledge of Digital Marketing and Marketing Strategy.
- Hands-on experience with Meta Ads and Google Ads.
- Strong understanding of SEO, SEM, Social Media Marketing, and Content Marketing.
- Experience with GA4, Google Tag Manager, Google Search Console, and Meta Pixel.
- Understanding of Conversion Tracking, Remarketing, Marketing Funnels, and CRO.
- Strong lead generation and customer acquisition skills.
- Good copywriting and content strategy skills.
- Knowledge of Google Analytics, campaign tracking, and marketing analytics.
- Good understanding of A/B testing and performance optimization.
- Familiarity with CRM, Email Marketing, and LinkedIn Marketing.
- Basic knowledge of Canva/Photoshop is preferred.
- Strong analytical, communication, and problem-solving skills.
- Ability to work independently as well as collaboratively with a team.
Preferred Skills
- Google Ads Certification
- Meta Ads Certification
- Ahrefs / SEMrush
- HubSpot / Zoho CRM
- Looker Studio
- LinkedIn Ads
- Email Automation
- Marketing Automation
- Landing Page Optimization
- B2B Lead Generation
- SaaS / IT Service Marketing
- Experience with web development or software companies
What We Offer
- Competitive salary
- Performance-based growth opportunities
- Friendly and collaborative work environment
- Learning and professional development opportunities
- Opportunity to work on real-world IT and digital projects
- Career growth opportunities
- Performance bonuses (if applicable)